How is this different from Mixpanel or Amplitude?+
Those are general analytics suites — funnels, cohorts, retention, everything. Nigrumhodo does one thing: it finds where users deviate from your designed flows and shows you the worn paths. If you want the full suite, keep it. If you want to know what to pave next, that's us.
Is this session replay?+
No. Session replay shows individual users' recordings — surveillance footage. We show aggregate trails worn by many feet. You get the map, never the footage.
What data do you actually collect?+
Movement: screens viewed, taps, navigation order, time between steps. Never keystrokes, form contents, or PII. See the Security page for the full list.
How long until I see trails?+
Trails need foot traffic. Most products see their first desire paths within a week of planting the snippet; high-traffic flows resolve in days.
Does it work for web and mobile?+
Yes — the snippet covers web, and native SDKs cover iOS and Android. Trails are mapped per platform, since thumbs and cursors wear different paths.
What if our users don't deviate?+
Then your designed flows are excellent, and the map proves it. Dead trails still show — features you maintain that nobody walks. That's useful too.
How does the beta work?+
You apply as a design partner, we plant the snippet together, and you get trail maps and weekly reports — free during the beta. Your feedback shapes what we build next.
Something else on your mind?
We answer everything ourselves. No bots, no ticket queues.
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