Every product has desire paths — the shortcuts, workarounds and detours users wear into it that your analytics never show. Nigrumhodo maps them, so you can pave what matters.
Three steps. If you can read a trail, you can read your product.
A tiny script records movement — screens, taps, backtracks. No keystrokes, no form contents, no PII. Just footprints.
Thousands of sessions aggregate into a living map. The shortcuts, loops and workarounds your funnels never showed.
Every trail ships with evidence: how many walk it, what it bypasses, how it's trending. "87% cut this corner" ends debates.
Aggregate trails worn by many feet — never individual surveillance. This is what a trail map looks like.
Your funnel is the map. Desire paths are the territory. Every team optimizes the map — almost nobody walks the territory.
If you've ever watched a user test and thought "why did they go THAT way" — this is for you.
Product teams redesigning onboarding for the third time
→UX researchers drowning in session replays
→Founders who suspect the checkout flow is lying to them
→Anyone maintaining a feature nobody uses, next to a workaround everybody does
→Founded in 2026. We build instruments for watching how software is actually used — because the worn path is always honest.
Nigrum: dark, worn by use. Hodo (ὁδός): path, way. The name is the product: the trail people wear when the designed road doesn't serve them.
Show us your product. We'll show you the paths your users are already wearing into it.