Urban planners have a term for it: the desire path — the trail pedestrians wear into the grass when the paved walkway doesn't go where they need. No survey asked for it. No committee approved it. It just appears, because feet are honest.
Software has desire paths too. The search box everyone bypasses with a bookmark. The settings page nobody opens because the workaround is faster. The three-click flow that every power user does in one. Your analytics show the funnel you designed; the worn paths show what your users actually want.
Nigrumhodo builds the instruments to see them. We're a small team, founded in 2026, and we'd rather show you one honest trail map than a hundred dashboard screenshots.
Nigrum (Latin): dark, worn by use. Hodo (Greek ὁδός): path, way. The name is the product: the trail people wear when the designed road doesn't serve them.